To help meet the new Honda regulations for their dealers, Gene Stevens Honda called upon RCM Architects to make it happen. As part of Honda's Generation 3 Image Program, the renovations help to create a standard, common look for all their dealerships nationwide. “It’s image recognition,” General Manager Scott Stevens said.
Working within the same building that had previously been updated by RCM Architects for Gene Steven's former sales lines (Pontiac and GMC), most customer-related areas of the dealership were updated. Interior and exterior improvements included cosmetic updates throughout the entire building. These include Honda's universal naming aesthetic on the front of the building, new carpet and paint throughout the showroom, motion sensor lighting, new heating and cooling system at the customer entry, new furniture in the customer lounge, and a children's play area. The area in front of the building was updated with new pavement and grades, making it more universally accessible for their customers and guests.
The $1 million dollar construction began in late 2013 and was wrapped up in 2014. The dealership is anticipating a 17% increase in new-cars sales in 2015, brought along by an bump in the local economy, and with the finalization of the new appearance of the dealership.